Currently accepting 2 new clients
The design partner your startup's been missing.
We plug into founder and developer-led teams as a senior fractional creative partner. Designing, prototyping, and shipping product and web at the speed your startup actually moves.

You
Book an intro call





75+ Happy clients
Our tech stack
Figma
Framer
Replit
Claude
Rive
Jitter
Asana
Gitub
Cursor
Most startups
get design wrong.
Jesse Showalter
Founder & Creative Director
Meet the rest of the team

Nica
Sr. Product Designer

Jhanin
Sr. Product Designer

Lilly
Office Dog

Lilly
Office Dog

Lilly
Office Dog
Show all
They burn runway "doing it themselves"
They wait too long and ship something embarrassing. Or patch it together themselves quickly and downplay the value of their product with bad design.
They hire freelancers and Jr. designers
What they actually need is a senior creative partner who thinks like a co-founder, works alongside their engineers, and stays long enough to make a real difference.
They think good design is a luxury
They imagine design is either not important our out of reach. So they make concessions and it ends up costing them time and money and hurting them in the long term.
I've worked with startups for 17+ years
I know makes good design great. This attention to detail helps me and my team build strong relationships with clients, as they know we will put the same care into their project that they would.
Two ways to work with us.
Book a call
We learn your product, your team, and what's actually slowing you down.
Strategy session
We align on scope, priorities, and what good looks like for your stage.
Active collaboration
You submit work to a shared board. We move fast and stay in your workflow.
Ship
Design lands in your hands, ready for dev handoff — avg 48–72 hours per cycle.
Pause or cancel anytime
Retainer design services for startups who move fast.

2 spots open
Hire us today
The design leadership your team needs, without the overhead of a full-time hire."
Ongoing design partnership
For founder and developer-led teams who need a senior creative embedded in their product. Ideal for ongoing projects like web & mobile apps.
Senior product + web design
Embedded in your dev workflow
Framer development included
AI-accelerated delivery
Weekly design cycles
Pause or adjust anytime
No contracts or lock-ins
Strategy included, not extra

You
Book an intro call
Scoped projects
A clearly defined engagement with a beginning, middle, and end. Ideal for Framer website builds, product design sprints, and MVP launches.
Defined scope + timeline
Senior-led from day one
Dev-ready handoff
Framer or Figma delivery
Milestone-based reviews
AI prototyping available
Hear from what our clients have to say.





75+ Happy clients
Learn about our process,
Meet us online.
01
How soon can you start?
We typically start within a week, depending on availability. Get in touch to see if we have any available spots at the moment.
02
Why wouldn't I just hire a full-time designer?
Good question! For starters, the annual cost of a full-time senior-level designer now exceeds $200,000, plus benefits (and good luck finding one available). Aside from that, you may not always have enough work to keep them busy at all times, so you're stuck paying for time you aren't able to utilize. With a monthly retainer, you can pause and resume your retainer as often as you need to ensure you're only paying your designer when you have work available for them.
03
Is there a limit to how many requests I can have?
Once subscribed, you're able to add as many design requests to your queue as you'd like, and they will be delivered one by one.
04
How fast will I receive my designs?
On average, most requests are completed in just two days or less. However, more complex requests can take longer.
05
What if I just need a website?
Websites are better scoped on a custom need basis. Book a free consult meeting and we will assess how complex your website needs are and give you a custom quote. Our starting cost for a website is $10K USD.
06
What can be accomplished in a month?
With our Standard Retainer, we can design 3-5 complex UX flows with high fidelity screens and prototypes, create an initial pattern library, document it and hand off with dev teams. With our Pro Retainer, We can design 5-9 complex UX flows with high fidelity screens and prototypes, create a robust design system with documentation and hand off with dev teams, create 1 pitch deck.
07
What if I am dissatisfied with the work?
If it's just not working out for you we offer a full refund within the first 10 days of your retainer. We will stop service immediately, refund you your money, and wish you the best of luck. No harm, no foul.
08
What programs do you design in?
We are experts in Figma and it's usually all we need but we are well versed in most popular design tools like Framer, Rive, Jitter, and AI Dev tools like Claude code and Replit.
09
How do I request designs?
Good Fight uses Asana for all our clients to manage projects and tasks. Some common things clients include in Asana tasks are Google docs, wireframes, Figma files or even recording a brief Loom video (for those who prefer not to write their briefs out). Basically, if it can be linked to or shared in Asana, it's fair game.
10
Can you collaborate with our in-house team?
Absolutely. We’re experienced in working alongside internal teams and third-party collaborators to ensure alignment and smooth execution. Think of us as an extension of your team.
11
Good Fight vs other contractors
Managing multiple contractors often means juggling communication and project alignment. At GoodFight, we offer an integrated team with a dedicated project management, a team lead, a shared vision, ensuring all aspects, from strategy to execution, are handled by our team, saving you time and headaches.
12
Can we sign an NDA or confidentiality agreement?
Of course. We work with funded startups and enterprise clients regularly, so NDAs are standard. Just share your agreement or we can send you ours before kickoff.


You
Book an intro call













































