Currently accepting 2 new clients

The design partner your startup's been missing.

We plug into founder and developer-led teams as a senior fractional creative partner. Designing, prototyping, and shipping product and web at the speed your startup actually moves.

You

Book an intro call

75+ Happy clients

  • "Jesse and his team revamped VibeCard's mobile app, streamlining the UX, and modernized the UI. Highly recommended for anyone seeking to elevate their product."

    Mark Wagner

    Founder & CEO | SoulHaven

    ·

    Co-founder of Zazzle

  • "GFC transformed our note-taking app into a modern, feature-rich platform. Jesse's team expertly integrated complex features like AI chat and CRM while maintaining an intuitive user experience."

    Trent McLaren

    Founder | Vinyl

    ·

    Co-founder of Zazzle

  • "Jesse and his team brought a deep understanding of UI/UX and delivered a cohesive, modern design language that feels fresh without losing the personality that makes JoyPixels iconic."

    Rick Moby

    Founder & CEO | JoyPixels

    ·

    Co-founder of Zazzle

  • "Jesse and his team brought a deep understanding of UI/UX and delivered a cohesive, modern design language that feels fresh without losing the personality that makes JoyPixels iconic."

    Rick Moby

    Founder & CEO | JoyPixels

  • "GFC transformed our note-taking app into a modern, feature-rich platform. Jesse's team expertly integrated complex features like AI chat and CRM while maintaining an intuitive user experience."

    Trent McLaren

    Founder | Vinyl

  • "Jesse and his team revamped VibeCard's mobile app, streamlining the UX, and modernized the UI. Highly recommended for anyone seeking to elevate their product."

    Mark Wagner

    Founder & CEO | SoulHaven

Services designed to
supercharge your business.

Services designed to supercharge your business.

Product Design

Web Apps

Mobile Apps

Web Design

Custom Design

Framer Dev

Product Development

App Development

Product Strategy

Branding

Logo Design

Brand Guides

Product Design

Web Apps

Mobile Apps

Web Design

Custom Design

Framer Dev

Product Development

App Development

Product Strategy

Branding

Logo Design

Brand Guides

Product Design

Web Apps

Mobile Apps

Web Design

Custom Design

Framer Dev

Product Development

App Development

Product Strategy

Branding

Logo Design

Brand Guides

Our tech stack

Figma

Framer

Replit

Claude

Rive

Jitter

Asana

Gitub

Cursor

Most startups
get design wrong.

Jesse Showalter

Founder & Creative Director

Meet the rest of the team

Nica

Sr. Product Designer

Jhanin

Sr. Product Designer

Lilly

Office Dog

Lilly

Office Dog

Lilly

Office Dog

Show all

They burn runway "doing it themselves"
They wait too long and ship something embarrassing. Or patch it together themselves quickly and downplay the value of their product with bad design.

They hire freelancers and Jr. designers
What they actually need is a senior creative partner who thinks like a co-founder, works alongside their engineers, and stays long enough to make a real difference.

They think good design is a luxury
They imagine design is either not important our out of reach. So they make concessions and it ends up costing them time and money and hurting them in the long term.

I've worked with startups for 17+ years
I know makes good design great. This attention to detail helps me and my team build strong relationships with clients, as they know we will put the same care into their project that they would.

Two ways to work with us.

Book a call

We learn your product, your team, and what's actually slowing you down.

Strategy session

We align on scope, priorities, and what good looks like for your stage.

Active collaboration

You submit work to a shared board. We move fast and stay in your workflow.

Ship

Design lands in your hands, ready for dev handoff — avg 48–72 hours per cycle.

Pause or cancel anytime

Retainer design services for startups who move fast.

Lightning Bolt

2 spots open

Hire us today

The design leadership your team needs, without the overhead of a full-time hire."

Ongoing design partnership

For founder and developer-led teams who need a senior creative embedded in their product. Ideal for ongoing projects like web & mobile apps.

Senior product + web design

Embedded in your dev workflow

Framer development included

AI-accelerated delivery

Weekly design cycles

Pause or adjust anytime

No contracts or lock-ins

Strategy included, not extra

You

Book an intro call

Scoped projects

A clearly defined engagement with a beginning, middle, and end. Ideal for Framer website builds, product design sprints, and MVP launches.

Defined scope + timeline

Senior-led from day one

Dev-ready handoff

Framer or Figma delivery

Milestone-based reviews

AI prototyping available

Not sure ? Most clients start with a project and end up on retainer. Book a call to discuss which makes more sense for you.

Trusted by the best

Trusted by the best

Hear from what our clients have to say.

75+ Happy clients

Partnering with Good Fight was a game-changer for the JoyPixels brand. We needed more than just a new website — we needed a complete design overhaul across our ecosystem, from the marketing site to our web app and Chrome extension. Jesse and his team brought a deep understanding of UI/UX and delivered a cohesive, modern design language that feels fresh without losing the personality that makes JoyPixels iconic. The new site is clean, lightning fast, and built to scale. They also helped us establish a strong design system that carries through every touchpoint of the product family. It’s rare to find a team that can move between marketing and product design with this level of consistency and craft.

Rick Moby

Founder & CEO

·

JoyPixels

GFC transformed our note-taking app into a modern, feature-rich platform. Jesse's team expertly integrated complex features like AI chat and CRM while maintaining an intuitive user experience. The redesign not only enhanced functionality but also gave our product a contemporary edge that sets us apart in the market. Their expertise in both design and user needs was invaluable.

Trent McLaren

Co-founder

·

Vinyl

Good Fight Creative transformed our amateur web app, marketing site, and branding into a modern, polished platform with a cohesive story. I was impressed with how they took the time to thoroughly understand the problem, how quickly they could pinpoint the biggest issues, and how the solution was presented into tangible action items and deliverables. As a start-up, flexibility both on timeline and implementation is critical with how quickly plans can change. Good Fight Creative was an excellent start-up partner and supported our needs each step of the way.

Tracy Lenz

Founder & CEO

·

Pecan

I've worked with Jesse and his team on a couple of projects now and really value his skills and abilities. They are confident and capable of offering exceptional product design work.

Vin Thomas

Creative Director

·

Fixel

Working with GFC was an absolute pleasure. We came to them with a tight deadline and a big vision for a site that would reflect our brand’s personality — playful, polished, and unapologetically nautical. They not only met the deadline, they nailed the creative. From custom illustrations and parallax animations to a fully responsive build in Framer, the entire site feels fast, modern, and distinctly us. Their ability to move quickly without compromising quality is impressive.

Nathan Harper

Founder

·

AhoyAhoy

GFC helped us establish a modern online brand with a sleek, responsive website that truly showcases our expertise. Their seamless integration of HubSpot CRM streamlined our operations and improved lead tracking, while the new design paved the way for increased engagement and more inquiries. The team’s professionalism and attention to detail made the entire process a success.

Nasir Khan

President & CEO

·

X-Centric

Good Fight CC revamped VibeCard's mobile app, streamlining the UX, and modernized the UI. Their expertise and dedication resulted in a visually stunning, user-friendly experience. Highly recommended for anyone seeking to elevate their product.

Mark Wagner

Founder & CEO

·

SoulHaven

Good Fight's mastery of design systems revolutionized our work. The meticulous creation of hundreds of components and seamless integration of dark mode not only elevated the UX but also ensured accessibility for all.

Liang Zhang

Creative Director

·

Good Smile

Working with Good Fight Creative was exactly what we needed to bring our web app vision to life — fast. In under two weeks, they delivered a thoughtful, high-level MVP that helped us clarify our direction and validate the core experience. They built a well-structured design system with scalable components and design tokens, setting us up for long-term success. GFC is collaborative, responsive, and brought clarity to a very complex, data-heavy product. It felt like they truly cared about what we were building.

Stephanie Batista

Founder

·

Human Innovation Labs

Good Fight played a critical role in redesigning our GameTree app, transforming it into a sleek, user-friendly platform with cutting-edge features like AI navigation and improved matching tools. Their strategic insights helped us streamline community building and prepare for our upcoming crowdfunding campaign. The team’s professionalism, creativity, and attention to detail exceeded our expectations, and we couldn’t be more excited about what we’ve achieved together.

John Uke

Co-founder

·

GameTree

If you're looking for someone who will challenge your UX/UI thinking and really cut to the core of what's important for users, then GFC is your team. They bring a level of enthusiasm to the craft that is energizing for everyone who works with them.

Mark Quezada

Co-founder & CTO

·

Hobnob

Jesse and his team were able to define our problem and offered solutions to bring our product to the next level. Their professionalism, speed, experience, and attention to detail was everything we needed.

man standing beside wall

Craig Stevenson

CTO

·

Hyperqube

Partnering with Good Fight was a game-changer for the JoyPixels brand. We needed more than just a new website — we needed a complete design overhaul across our ecosystem, from the marketing site to our web app and Chrome extension. Jesse and his team brought a deep understanding of UI/UX and delivered a cohesive, modern design language that feels fresh without losing the personality that makes JoyPixels iconic. The new site is clean, lightning fast, and built to scale. They also helped us establish a strong design system that carries through every touchpoint of the product family. It’s rare to find a team that can move between marketing and product design with this level of consistency and craft.

Rick Moby

Founder & CEO

·

JoyPixels

Working with Good Fight Creative was exactly what we needed to bring our web app vision to life — fast. In under two weeks, they delivered a thoughtful, high-level MVP that helped us clarify our direction and validate the core experience. They built a well-structured design system with scalable components and design tokens, setting us up for long-term success. GFC is collaborative, responsive, and brought clarity to a very complex, data-heavy product. It felt like they truly cared about what we were building.

Stephanie Batista

Founder

·

Human Innovation Labs

GFC helped us establish a modern online brand with a sleek, responsive website that truly showcases our expertise. Their seamless integration of HubSpot CRM streamlined our operations and improved lead tracking, while the new design paved the way for increased engagement and more inquiries. The team’s professionalism and attention to detail made the entire process a success.

Nasir Khan

President & CEO

·

X-Centric

Good Fight Creative transformed our amateur web app, marketing site, and branding into a modern, polished platform with a cohesive story. I was impressed with how they took the time to thoroughly understand the problem, how quickly they could pinpoint the biggest issues, and how the solution was presented into tangible action items and deliverables. As a start-up, flexibility both on timeline and implementation is critical with how quickly plans can change. Good Fight Creative was an excellent start-up partner and supported our needs each step of the way.

Tracy Lenz

Founder & CEO

·

Pecan

If you're looking for someone who will challenge your UX/UI thinking and really cut to the core of what's important for users, then GFC is your team. They bring a level of enthusiasm to the craft that is energizing for everyone who works with them.

Mark Quezada

Co-founder & CTO

·

Hobnob

Good Fight's mastery of design systems revolutionized our work. The meticulous creation of hundreds of components and seamless integration of dark mode not only elevated the UX but also ensured accessibility for all.

Liang Zhang

Creative Director

·

Good Smile

Working with GFC was an absolute pleasure. We came to them with a tight deadline and a big vision for a site that would reflect our brand’s personality — playful, polished, and unapologetically nautical. They not only met the deadline, they nailed the creative. From custom illustrations and parallax animations to a fully responsive build in Framer, the entire site feels fast, modern, and distinctly us. Their ability to move quickly without compromising quality is impressive.

Nathan Harper

Founder

·

AhoyAhoy

GFC transformed our note-taking app into a modern, feature-rich platform. Jesse's team expertly integrated complex features like AI chat and CRM while maintaining an intuitive user experience. The redesign not only enhanced functionality but also gave our product a contemporary edge that sets us apart in the market. Their expertise in both design and user needs was invaluable.

Trent McLaren

Co-founder

·

Vinyl

Good Fight played a critical role in redesigning our GameTree app, transforming it into a sleek, user-friendly platform with cutting-edge features like AI navigation and improved matching tools. Their strategic insights helped us streamline community building and prepare for our upcoming crowdfunding campaign. The team’s professionalism, creativity, and attention to detail exceeded our expectations, and we couldn’t be more excited about what we’ve achieved together.

John Uke

Co-founder

·

GameTree

Good Fight CC revamped VibeCard's mobile app, streamlining the UX, and modernized the UI. Their expertise and dedication resulted in a visually stunning, user-friendly experience. Highly recommended for anyone seeking to elevate their product.

Mark Wagner

Founder & CEO

·

SoulHaven

I've worked with Jesse and his team on a couple of projects now and really value his skills and abilities. They are confident and capable of offering exceptional product design work.

Vin Thomas

Creative Director

·

Fixel

Jesse and his team were able to define our problem and offered solutions to bring our product to the next level. Their professionalism, speed, experience, and attention to detail was everything we needed.

man standing beside wall

Craig Stevenson

CTO

·

Hyperqube

Partnering with Good Fight was a game-changer for the JoyPixels brand. We needed more than just a new website — we needed a complete design overhaul across our ecosystem, from the marketing site to our web app and Chrome extension. Jesse and his team brought a deep understanding of UI/UX and delivered a cohesive, modern design language that feels fresh without losing the personality that makes JoyPixels iconic. The new site is clean, lightning fast, and built to scale. They also helped us establish a strong design system that carries through every touchpoint of the product family. It’s rare to find a team that can move between marketing and product design with this level of consistency and craft.

Rick Moby

Founder & CEO

·

JoyPixels

Working with GFC was an absolute pleasure. We came to them with a tight deadline and a big vision for a site that would reflect our brand’s personality — playful, polished, and unapologetically nautical. They not only met the deadline, they nailed the creative. From custom illustrations and parallax animations to a fully responsive build in Framer, the entire site feels fast, modern, and distinctly us. Their ability to move quickly without compromising quality is impressive.

Nathan Harper

Founder

·

AhoyAhoy

Working with Good Fight Creative was exactly what we needed to bring our web app vision to life — fast. In under two weeks, they delivered a thoughtful, high-level MVP that helped us clarify our direction and validate the core experience. They built a well-structured design system with scalable components and design tokens, setting us up for long-term success. GFC is collaborative, responsive, and brought clarity to a very complex, data-heavy product. It felt like they truly cared about what we were building.

Stephanie Batista

Founder

·

Human Innovation Labs

GFC transformed our note-taking app into a modern, feature-rich platform. Jesse's team expertly integrated complex features like AI chat and CRM while maintaining an intuitive user experience. The redesign not only enhanced functionality but also gave our product a contemporary edge that sets us apart in the market. Their expertise in both design and user needs was invaluable.

Trent McLaren

Co-founder

·

Vinyl

GFC helped us establish a modern online brand with a sleek, responsive website that truly showcases our expertise. Their seamless integration of HubSpot CRM streamlined our operations and improved lead tracking, while the new design paved the way for increased engagement and more inquiries. The team’s professionalism and attention to detail made the entire process a success.

Nasir Khan

President & CEO

·

X-Centric

Good Fight played a critical role in redesigning our GameTree app, transforming it into a sleek, user-friendly platform with cutting-edge features like AI navigation and improved matching tools. Their strategic insights helped us streamline community building and prepare for our upcoming crowdfunding campaign. The team’s professionalism, creativity, and attention to detail exceeded our expectations, and we couldn’t be more excited about what we’ve achieved together.

John Uke

Co-founder

·

GameTree

Good Fight Creative transformed our amateur web app, marketing site, and branding into a modern, polished platform with a cohesive story. I was impressed with how they took the time to thoroughly understand the problem, how quickly they could pinpoint the biggest issues, and how the solution was presented into tangible action items and deliverables. As a start-up, flexibility both on timeline and implementation is critical with how quickly plans can change. Good Fight Creative was an excellent start-up partner and supported our needs each step of the way.

Tracy Lenz

Founder & CEO

·

Pecan

Good Fight CC revamped VibeCard's mobile app, streamlining the UX, and modernized the UI. Their expertise and dedication resulted in a visually stunning, user-friendly experience. Highly recommended for anyone seeking to elevate their product.

Mark Wagner

Founder & CEO

·

SoulHaven

Read the FAQs

Read the FAQs

01

How soon can you start?

We typically start within a week, depending on availability. Get in touch to see if we have any available spots at the moment.

02

Why wouldn't I just hire a full-time designer?

Good question! For starters, the annual cost of a full-time senior-level designer now exceeds $200,000, plus benefits (and good luck finding one available). Aside from that, you may not always have enough work to keep them busy at all times, so you're stuck paying for time you aren't able to utilize. With a monthly retainer, you can pause and resume your retainer as often as you need to ensure you're only paying your designer when you have work available for them.

03

Is there a limit to how many requests I can have?

Once subscribed, you're able to add as many design requests to your queue as you'd like, and they will be delivered one by one.

04

How fast will I receive my designs?

On average, most requests are completed in just two days or less. However, more complex requests can take longer.

05

What if I just need a website?

Websites are better scoped on a custom need basis. Book a free consult meeting and we will assess how complex your website needs are and give you a custom quote. Our starting cost for a website is $10K USD.

06

What can be accomplished in a month?

With our Standard Retainer, we can design 3-5 complex UX flows with high fidelity screens and prototypes, create an initial pattern library, document it and hand off with dev teams. With our Pro Retainer, We can design 5-9 complex UX flows with high fidelity screens and prototypes, create a robust design system with documentation and hand off with dev teams, create 1 pitch deck.

07

What if I am dissatisfied with the work?

If it's just not working out for you we offer a full refund within the first 10 days of your retainer. We will stop service immediately, refund you your money, and wish you the best of luck. No harm, no foul.

08

What programs do you design in?

We are experts in Figma and it's usually all we need but we are well versed in most popular design tools like Framer, Rive, Jitter, and AI Dev tools like Claude code and Replit.

09

How do I request designs?

Good Fight uses Asana for all our clients to manage projects and tasks. Some common things clients include in Asana tasks are Google docs, wireframes, Figma files or even recording a brief Loom video (for those who prefer not to write their briefs out). Basically, if it can be linked to or shared in Asana, it's fair game.

10

Can you collaborate with our in-house team?

Absolutely. We’re experienced in working alongside internal teams and third-party collaborators to ensure alignment and smooth execution. Think of us as an extension of your team.

11

Good Fight vs other contractors

Managing multiple contractors often means juggling communication and project alignment. At GoodFight, we offer an integrated team with a dedicated project management, a team lead, a shared vision, ensuring all aspects, from strategy to execution, are handled by our team, saving you time and headaches.

12

Can we sign an NDA or confidentiality agreement?

Of course. We work with funded startups and enterprise clients regularly, so NDAs are standard. Just share your agreement or we can send you ours before kickoff.

Still not sure?
Book a free discovery call.

Still not sure?
Book a free discovery call.

Learn more about how I work and how I can help you and your business take the next step.

Learn more about how I work and how I can help you and your business take the next step.

You

Book an intro call