Pecan Estimate offers unbiased, highly accurate, engineer-based mineral estimates for everyone!
Product Design
Web Design & Development
Pecan Estimate provides unbiased, highly accurate, engineer-based mineral estimates, helping users determine property values through sales, lease, and monthly revenue data. Additionally, they offer real-time updates on key market indicators such as new permits, drilling activities, and completions.
To stay competitive and better serve a growing customer base, Pecan Estimate needed a full design overhaul. Good Fight Creative was tasked with: Redesigning their flagship web app’s user interface, Developing a modern, high-converting marketing website, and creating a new, powerful brand identity that conveys professionalism and technical expertise.
Pecan Estimate’s previous platform lacked a modern user experience, making complex data hard to navigate. The marketing website was outdated, which limited lead generation and brand trust. Additionally, their brand identity no longer reflected their advanced technological capabilities or their industry-leading precision.
Our approach combined strategy, design, and technology:
1. Discovery & Research: Conducted user interviews and competitive analysis to define core user needs.
2. UI/UX Design: Developed wireframes, interactive prototypes, and high-fidelity UI designs focusing on usability, accessibility, and data visualization.
3. Brand Development: Created a sleek, modern visual identity with updated brand assets, typography, and a refreshed color palette.
4. Marketing Website: Designed a dynamic, responsive website optimized for conversions and lead generation.
5. Collaboration: Worked closely with Pecan Estimate’s team to ensure accurate technical integration and seamless deployment.
Web App Redesign
A highly functional, visually appealing user interface with intuitive data visualization dashboards.
Marketing Website
A modern, fast-loading, SEO-optimized marketing website built to capture leads and convert visitors.
Rebrand
A refreshed logo, visual language, and design system, aligning all customer touchpoints with the new brand.
The redesign led to significant improvements, including:
• Increased Engagement: User activity on the web app increased by 35%, with improved session durations and reduced bounce rates.
• Boosted Brand Perception: The updated branding positioned Pecan Estimate as a modern, trustworthy industry leader.
• Higher Lead Conversion: The marketing website achieved a 40% increase in lead generation through improved UX and clearer calls to action.
• Streamlined Operations: The intuitive web app design reduced customer service inquiries related to navigation and data interpretation.
Through design-driven innovation, Good Fight Creative helped Pecan Estimate transform its digital presence, setting a new standard in the mineral estimation industry.
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