Stay accountable, compete with friends, and track your progress every day through this immersive self improvement challenge.
Product Design
Web Design & Development
Good Fight Creative partnered with BestYourBest to redesign their entire mobile challenge app, build a dynamic marketing website, and craft a sleek smartwatch interface. The goal was to create a cohesive, motivational digital ecosystem that inspires users to achieve personal growth through structured challenges and real-time progress tracking.
The original BestYourBest platform lacked a modern, engaging design and an intuitive user experience, limiting user engagement and retention. The mobile app needed a more motivating and visually inspiring interface, while the existing website was outdated and failed to communicate the platform’s potential. Additionally, the lack of a smartwatch interface left room for greater accessibility and user convenience.
We took a human-centered design approach driven by motivation science and personal development principles:
User-Centered Research: Conducted user interviews to understand what motivates people during personal challenges.
Experience Mapping: Designed detailed user journeys that guided users from onboarding to tracking and celebrating achievements.
UI/UX Design: Focused on motivational visual cues, clear progress indicators, and gamified experiences to keep users engaged.
Brand-Driven Website Design: Built a marketing site that communicated the platform’s value while driving sign-ups.
Smartwatch Interface Design: Developed a simplified, actionable UI for quick challenge tracking on the go.
Mobile App
The redesign of BestYourBest was a full-scale transformation focused on motivating users at every touchpoint. We began by overhauling the mobile challenge app, crafting a visually striking interface with progress-driven dashboards, custom icons, and motivational messages. The challenge creation process was simplified with clear prompts, intuitive navigation, and engaging challenge summaries that encouraged goal-setting. Real-time tracking features offered instant feedback, reinforcing positive behavior.
Smart Watch Interface
The smartwatch interface brought another layer of convenience and motivation. We designed a minimalist, action-oriented experience focused on quick goal check-ins, progress updates, and achievement notifications. This wearable integration ensured that users could stay connected to their personal goals no matter where they were.
Marketing Website
Last, we tackled the marketing website, building a visually compelling and content-rich experience designed to drive user acquisition. The homepage featured bold messaging, immersive storytelling, and powerful visuals showcasing user success stories. Clear calls-to-action guided visitors through app features, success metrics, and testimonials, making the platform’s benefits easy to grasp.
Higher User Engagement: App usage increased by 55%, with users spending more time setting and tracking challenges.
Improved Conversion Rates: The marketing site generated a 40% increase in sign-ups thanks to clear messaging and engaging content.
Better Retention: Consistent progress tracking and smartwatch integration improved daily app usage by 30%.
Positive Brand Perception: Users praised the new, motivating design and seamless multi-device experience, enhancing BestYourBest’s brand authority.
Dive into our FAQ section for insights into our services. We've compiled answers to common questions to ensure you're well-informed.
