VibeCard is a fun new way of taking care of yourself, and your friends by creating customizable collages based off your mood.
Product Design
Web Design & Development
Good Fight Creative partnered with VibeCard to redesign their flagship mobile app, refresh their brand identity, and create a compelling marketing website. Our goal was to create a visually striking and emotionally engaging platform that encourages creative self-expression while fostering mental well-being.
VibeCard’s previous mobile app lacked modern design principles, making the experience feel dated and limiting its emotional impact. The brand identity was inconsistent and failed to connect with a youthful, creative audience. Additionally, the existing marketing website lacked engaging content and clear calls to action, reducing its effectiveness in driving app downloads.
Our approach combined strategic design and brand storytelling:
1. User-Centered Research: Conducted interviews with target users to understand how they express emotions digitally.
2. App UI/UX Design: Focused on creating an intuitive, visually dynamic experience where emotional self-expression feels fun and natural.
3. Brand Development: Crafted a colorful, vibrant brand identity emphasizing creativity and emotional well-being.
4. Marketing Website Design: Built a high-impact, interactive website showcasing the app’s core features through compelling visuals and clear messaging.
5. Collaboration & Iteration: Worked closely with VibeCard’s team for continuous feedback and design refinement.
Mobile App Redesign
A completely revamped UI/UX, emphasizing user creativity, visual storytelling, and ease of use.
Marketing Website
A fast, responsive site with engaging animations, product showcases, and strong calls to action designed to drive downloads and build brand loyalty.
Brand Identity Refresh
A modern, youthful logo, dynamic color palette, and custom illustrations that embody self-expression and creativity.
The project delivered measurable improvements, including:
• Increased App Engagement: App usage increased by 45%, driven by the intuitive design and enhanced creativity features.
• Stronger Brand Recognition: The refreshed brand resonated deeply with Gen Z and Millennial audiences, boosting social media engagement by 60%.
• Higher Conversion Rates: The new marketing website achieved a 35% increase in app downloads through improved design and targeted messaging.
• Positive User Feedback: Users praised the app’s updated design for being fun, expressive, and easy to navigate, strengthening VibeCard’s market presence.
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